Geneuity Logo

Posted on: 06.26.09

GeneuityLogo

This project started with the naming of the clinical research division of MPLN. The name “Geneuity” is a play on the words “ingeneuity” and “gene”. The abstract mark is based on the concept of looking down into a full turn of dna and each dot represents a base pair. This identity package received an award of excellence at the 2008 Diagnostic Medical Marketing Awards.

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