Chattanooga Graphic Design, Web, Logos, Photography, Video
Company Info Your Name Your Email What is the name of your organization? Message What is the primary message you wish to convey to your audience with this site? What are the secondary objectives you hope to achieve? What are the overall goals you intend to reach with this site? Who is your target audience? Is it different from your current customer profile?(Please describe in detail) How does the company differentiate itself from competitors? What are the key reasons why customers choose your company? Perception Use three adjectives to describe how the site should be perceived by the user. (examples: conservative, progressive, friendly, formal, casual, serious, energetic, humorous, professional) What do you feel is the biggest challenge in getting this image across to customers? Describe any visual elements or styles that can be utilized from existing marketing materials or collateral. List any sites you find compelling. What do you find most interesting about these sites? List sites of competitors site and briefly state what you like and dislike about their overall site. Action What is the primary action you wish your target user to take from the main page of your site? (examples: download, browse, move along a specific path, email, order, explore, click button, call via phone, etc.) What is the primary action you wish your target user to take before leaving you site? Is it the same action as #1? If not, please describe. Content Will this site use existing content (copy, art, photos, etc.)? If so, what is the source and who is responsible for approval? If not, will you be creating content in-house or will our group provide content? Do you have a sitemap or outline for the structure of the website? Technology Are there specific technologies you would like to utilize? (examples: Content Management System, eCommerce Systems, JavaScript) How do you believe these technologies will enhance the site or provide better function? Will you have need for secured transactions? (Please describe) Marketing / Updating Briefly, what are your short-term marketing goals (in the next 1-2 years) Do you have an existing or planned marketing strategy in mind to promote this site? If so, please describe. What do you feel is your number one business problem? (examples: change image, increase customers, promote company, etc.) What methods of distributing the URL already exist within the company? Do you intend on keeping this site updated? If so, how often? Who is responsible for updating and providing content? Administration Who are the primary contacts from your organization and who has final approval on the project? (Please list names, titles, email addresses and phone numbers if applicable) What is your target launch date? What are the factors surrounding this deadline? Do you already have a domain name in mind? Is it registered? What are your budget limitations? Can this project be broken in a phased manner to help you meet your goals? Do you have a hosting server? additional comments/notes:
Your Name
Your Email
What is the name of your organization?
What is the primary message you wish to convey to your audience with this site?
What are the secondary objectives you hope to achieve?
What are the overall goals you intend to reach with this site?
Who is your target audience? Is it different from your current customer profile?(Please describe in detail)
How does the company differentiate itself from competitors?
What are the key reasons why customers choose your company?
Use three adjectives to describe how the site should be perceived by the user. (examples: conservative, progressive, friendly, formal, casual, serious, energetic, humorous, professional)
What do you feel is the biggest challenge in getting this image across to customers?
Describe any visual elements or styles that can be utilized from existing marketing materials or collateral.
List any sites you find compelling. What do you find most interesting about these sites?
List sites of competitors site and briefly state what you like and dislike about their overall site.
What is the primary action you wish your target user to take from the main page of your site? (examples: download, browse, move along a specific path, email, order, explore, click button, call via phone, etc.)
What is the primary action you wish your target user to take before leaving you site? Is it the same action as #1? If not, please describe.
Will this site use existing content (copy, art, photos, etc.)? If so, what is the source and who is responsible for approval? If not, will you be creating content in-house or will our group provide content?
Do you have a sitemap or outline for the structure of the website?
Are there specific technologies you would like to utilize? (examples: Content Management System, eCommerce Systems, JavaScript) How do you believe these technologies will enhance the site or provide better function?
Will you have need for secured transactions? (Please describe)
Briefly, what are your short-term marketing goals (in the next 1-2 years)
Do you have an existing or planned marketing strategy in mind to promote this site? If so, please describe.
What do you feel is your number one business problem? (examples: change image, increase customers, promote company, etc.)
What methods of distributing the URL already exist within the company?
Do you intend on keeping this site updated? If so, how often? Who is responsible for updating and providing content?
Who are the primary contacts from your organization and who has final approval on the project? (Please list names, titles, email addresses and phone numbers if applicable)
What is your target launch date? What are the factors surrounding this deadline?
Do you already have a domain name in mind? Is it registered?
What are your budget limitations? Can this project be broken in a phased manner to help you meet your goals?
Do you have a hosting server?
additional comments/notes: