In the military, there is no higher rank than that of five-star general or five-star admiral. The client wanted something representative of the university’s military roots for use in the highlight reels. Also, the big-time blue-chip athlete is often described as a “five-star athlete.” Navy Football believes that they win with heart, determination and teamwork. They believe these characteristics are more important than raw talent. So the objective of this identity was to express the belief that five-star heart trumps the five-star talent. It is a way to express who Navy Football is as a football program.

This identity package included a logo, business cards, letterhead, envelopes, and a website. It was created for Anne Stone Sumblin, a fourth generation Alabama lawyer from Bay Minette, Alabama. The site is built with HTML, CSS, and jQuery and it’s my first one-page sticky navigation site. It also uses cufón and a super-elegant free font called Calluna.

Outta Here Waste Valet is a regional provider of doorstep trash and recycling pick-up. Their services provide ancillary income to the property and a value added amenity to the resident.

This website was built with the Joomla content management system.  This project was a collaboration with Southside Creative Group in Chattanooga, TN. They developed a beautiful identity and direction for the web design and handed it off to me for the web development phase.

I created this logo from a photo that I took of a lamp post on the street that the company’s office was located. After several hours of sketching, and vector tracing, I ended up with this.

Why Weight? is a non-surgical weight management program. The logo plays off of the double meaning of the word ‘weight’ and incorporates a visual reference to scales and clocks. I used an open source font called Mido.